Product
Launches, pricing, roadmaps, and decisions about what to build (and what not to).
Practical product writing — how to run launches that don't break trust, when to kill a feature, what a real roadmap looks like, and how to listen to customers without being yanked around.
When to kill a feature (and how to say it)
Killing a feature is harder than shipping one. Three signs it's time, and a small script for telling the customers who depended on it.
June 10, 20263 min readCustomer interviews you'll actually act on
Most customer interviews are unfalsifiable. Three questions turn an unfalsifiable conversation into something the team can actually do.
January 26, 20263 min readWhy your roadmap should have a "no" column
Every yes is a no to something else. The most useful column on a roadmap is the one labeled "things we've explicitly decided not to build right now."
September 13, 20253 min readThe smallest possible product launch
The big launch day is mostly mythology. The launches that succeed start small — internal users, then friendlies, then quietly to everyone else.
May 1, 20253 min read